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About Blur
Analysis of 14 Dec 2025Blur is an Ethereum-based NFT marketplace and aggregator designed for professional traders, combining zero marketplace fees, advanced trading tools, and liquidity optimization features. Launched in October 2022, Blur quickly captured market dominance with 80% of Ethereum NFT trading volume in July 2025 and $7.4 billion in total GMV across 300,000+ active users.
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The platform's Blend protocol reshaped NFT lending by enabling peer-to-peer perpetual loans backed by NFT collateral, capturing 82% of NFT borrowing volume. Trading at approximately $0.03 USD with a market cap of $107 million December 2025, BLUR token holders participate in governance while the platform maintains its position leading venue for professional NFT traders despite broader market volatility.
