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About DoubleUp
Analysis of 21 Mar 2026DoubleUp is a decentralized casino and GambleFi platform built on the Sui blockchain, offering provably fair on-chain games including roulette, coin flips, raffles, and lotteries. The $UP token (launched May 2025 via stealth drop) powers gameplay incentives, community rewards, and staking through the Unihouse protocol.
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Unihouse functions as the DeFi arm, allowing stakers to earn yield directly tied to casino volume and house edge performance. As of March 2026, DoubleUp trades at approximately $0.17 with a market cap around $2.5M, down roughly 89% from its ATH of $1.56.
The project raised $4M in seed funding at a $40M valuation from Karatage (lead), Mysten Labs, Selini Capital, and other VCs. Trading is limited to Sui DEXs (Aftermath Finance, Bluefin, Full Sail) with modest daily volume.
